Having trouble reading this email? View it in your browser.

March 1, 2010

Digett

The Real Barrier to Change

The Real Barrier to Change

by Mark Figart

Our biggest barrier to change is not technology, but our entrenched way of thinking about a given circumstance.

This holds true even for me, as I am reminded of my early days as a programmer. We were cutting edge, my colleagues and I, building powerful applications that would—once installed on a user's personal computer—talk to centralized servers where a thoughtfully designed database waited to return requested data. The technology, known as client-server, marked a revolution in computing and the decline of the mainframe. Then came the Internet. Read more.

Building a Case for a Content Audit

Building a Case for a Content Audit

by Zachary Beggs

I'm a bit of a book addict, to my wife's chagrin; like wire hangers in an empty closet, books tend to multiply in my home. Moreover, I almost never get rid of any of them, and my ad-hoc organization schemes have failed to bring any semblance of order to my little library.

Online content tends to suffer from the same morass of proliferation and fragmentation, and the situation is only getting worse. Read more.

Redefining a Role, Mission, and Message

Redefining a Role, Mission, and Message

by Zachary Beggs

As I write this, my normally sharp vision is blurry and my fingers aren't dancing nimbly around the keyboard. The reason is quite simple: Two weeks ago, my wife and I welcomed a baby boy into our lives. One of the more aggravating side effects of having a newborn in the house, it turns out, is possessing a cure for insomnia—sheer exhaustion—that cannot be used.

See Exhibit A, to your right, for evidence of my mental and physical states. Normally, I'm slightly less pale and much, much more robust in figure. Read more.