Metrics are good. Insight is better.

We preach the importance of metrics in this industry, but how do you know if you're measuring the right things? Discover Mark's take on metrics vs. insights and how you may need to peel back a few layers to get the details needed to make your organization a success.

Discover the Digett Delivery Process

In this addition to our "The Voodoo We Do" series, Valarie lays out how we approach every web project and, ultimately, how our clients and the Digett production team work to produce an effective web marketing solution. It's mad science.

Tying Together Traditional and Engagement Media

It may seem like an odd union, but traditional marketing tools like print and broadcast can work well with newfangled online marketing methods. Read up on bridging the gap between old and new and how it can improve your marketing efforts.

Use Color to Mess with Their Heads

During the design process, selecting color palettes isn't just about picking what's pretty—it's about maintaining the proper association with your organization and moving visitors to a desired action. Check out how Andrew has used color to guide and position past projects.