The Texas Cooperative Extension presents

Promoting Nature Tourism at Light Speed

March 2, 2007 - Cibolo Nature Center - Boerne, Texas

Why You Should Come to this Seminar

On this Friday at the Cibolo Nature Center in Boerne comes an opportunity to hear the veritable skinny about how the best marketers are leveraging the web.

Start at the Beginning

The Cluetrain Manifesto, first published in 1999, was the first introduction of the marketing industry at large to the notion that the web is more than just another medium; that it is, in fact, a catalyst for a major, global cultural shift. This shift impacts the world view of our audiences.  Once we understand this phenomenon – and you will after the first session – the web's importance to us as a marketing tool is illuminated, along with its power.

Become a Web Practician

The web landscape itself is changing radically.  Web marketing tools, techniques and services available today offer shockingly more powerful capabilities, more affordability, and more ease of use than those first made available just one or two years ago.

See with your own eyes the stunning insight made available through Google Analytics.  Sample the power of Drupal, a freely-available, best-of-breed  open-source content management platform, and learn why this and similar systems are absolutely essential to managing an effective web site.  Learn how to develop, execute and sustain an effective email campaign strategy using MailBuild, one of the slickest campaign tools we've seen.

In short, you'll wrap up this session on the Web Marketer's Toolbox confident in knowing what good firms are doing on the web and how best practices are within the reach of all of us.

SEO and SEM

Search Engine Optimization. Search Engine Marketing.  It's so tempting to ignore these critical topics because they are fraught with complexity and often accompanied by crackpot advice.  In our afternoon session we will cut to the chase and give marketers a solid understanding of the most important concepts behind both areas, as well as five ways to attract a larger audience to your web site.

Workshop

Finally, you will not want to miss the afternoon workshop on Nature Festival Event Management, led by Miles Phillips of the Texas Cooperative Extension.

Top Ten Reasons To Attend

1. You can still get a free book by signing up.
2. Those Digett t-shirt giveaways are otherwise hard to come by.
3. Fresh coffee and pastries. Yum, yum!
4. Free beer donated by Ben E. Keith Distributing to chase down a day's worth of good learnin'.
5. You might win the video iPod!
6. You'll sound like an expert when you get back home.
7. The Cibolo Nature Center is alone worth the trip.
8. Meet and talk with other nature tourism folks from around the state.
9. The Chuck Wagon Cook-off and Heritage Gathering is right next door.
10. Isn't it time for a trip to Boerne?

Register Today!

The cost for the seminar is just $35, and registration is available online at http://secure.digett.com/events. Early registrants will receive a free copy of "Everyone's Nature - Accessible Outdoor Facilities and Programs Using Universal Design", which retails for $19.95.

• What: "Promoting Nature at Light Speed" - Organized by the Texas Cooperative Extension in partnership with Digett
• Who Should Attend: CVB and chamber directors and staff, event planners, nature tourism operators, marketing professionals
• When: March 2, 2007, from 9:15am to 4:15pm
• Where: Cibolo Nature Center (Boerne, TX)
• Cost: $35 per attendee (seating limited to 84 attendees)

For more information on this seminar, visit secure.digett.com/events.

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